Valley Sierra SBDCServing Stanislaus and Tuolumne Counties
Helping Your Business Start, Grow and Succeed

As business returns to normal-ish, it's more important than ever that your ads and promotions grab eyeballs and make people take action. Learn key principles of advertising design for layout, copy, images and calls to action that will transform your ads from "meh" to interesting. You'll learn:


  • The Z Principle
  • Branding "musts"
  • Why size matters
  • The Rule of Fonts
  • Color code messaging
  • Common copywriting mistakes
  • Image sourcing - and what to look for
  • Call to Action tips that generate response
  • & More - plus Q&A
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.