Valley Sierra SBDCServing Stanislaus and Tuolumne Counties
Helping Your Business Start, Grow and Succeed
"“Don’t hesitate and call Valley Sierra SBDC right away, they are consistently having workshops, mini networking events, and they always provide great information. Don’t be afraid to ask for help, there’s amazing people like Haley Hoover that are good at what they do and are willing to help” – Michelle Patino, Be You Yoga and Ayurveda owner.
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Be You Yoga and Ayurveda

Michelle Patino, owner of Be You Yoga and Ayurveda, offers private yoga and life coaching sessions. Michelle also provides diet & lifestyle practices. She serves individuals who want to improve their physical and mental health. Michelle practices and teaches Ayurveda, and treats all her students holistically through an Ayurveda lens. Michelle was inspired to start her own business when she fell in love with yoga in 2008. She noticed the change it made to her body and her mind. She became certified in 2016. Michelle wanted to bring awareness to her students of the benefit of Yoga and Ayurveda. She started by teaching private classes from home studio, the homes of her students, and local yoga studios, until she was ready to open her storefront!  
Michelle signed up as an SBDC client in August 2022 to get advice on how to open her storefront business. We connected her with our generalist consultant Haley Hoover, which has a great deal of knowledge with health and wellness businesses. Haley and Michelle worked closely with creating a business and marketing plan. They discussed the pros and cons of having a storefront business. Haley also provided financial templates that would help Michelle better track her budget for the physical location. With the guidance of our amazing consultant Haley, Michelle launched her storefront yoga studio on September 30th 2022! She has since begun seeing clients and has increased her revenue from opening. Michelle also invested $20,000 into the startup cost with good budgeting practices. Michelle is now working with our consultant Chris Carroll to learn on how to build and run her own website. This will lead to more clientele and increase her revenue for the upcoming year. 

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.