Join Central Coast SBDC Advisor, Carla L. Gannon, Esq., a seasoned Intellectual Property ("IP") attorney with over 20 years of experience, for an insightful workshop on trademarking your business name and logo. This workshop will cover the essentials of trademark law, from understanding the purpose and benefits of a trademark to navigating the application process and the legal implications of protecting your brand.

Ms. Gannon, a partner at the New York-based law firm Dilworth & Barrese, LLP, specializes in IP law, with a vast background in patent preparation, IP portfolio management, infringement and invalidity opinions, and trademark procurement and enforcement. Her unique technical background in microbiology and chemistry, combined with her IP expertise, allows her to offer clear guidance across a range of industries, from alternative energy and medical devices to sports and recreation.

In this workshop, you'll learn:
- The importance of trademarks in protecting your business identity
- Key steps for filing and securing a trademark for your business name and logo
- Common pitfalls to avoid and best practices for trademark enforcement
- Practical tips for small business owners seeking to safeguard their brand

Whether you're just starting out or looking to expand your business's IP portfolio, this workshop will equip you with the knowledge you need to make informed decisions about your brand. Don't miss the opportunity to learn directly from a trusted expert in IP law.

Who Should Attend: Small business owners, entrepreneurs, and startups seeking to protect their brand identit