Valley Sierra SBDCServing Stanislaus and Tuolumne Counties
Helping Your Business Start, Grow and Succeed
Wow Lash and Brow Logo
"I've had my business for over 1 year, but I was renting stations or small suites in salons. I had no idea what opening a store entailed. I was scared and didn't know where or how to start. I came across a post for a free business startup workshop and I signed up for it. That workshop was the beginning of working with the SBDC. They paired me up with a business consultant that has helped me every step of my journey. She has helped me in registering my business as an LLC with the state, put me in contact with other consultants who were more well versed in Quickbooks, and invited me to other workshops she believed would be beneficial to me. I opened my doors in April, but the support from the SBDC has not ended. I am so grateful the SBDC exists because without it I probably wouldn't have opened my store.” – Elizabeth Uribe.
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Wow Lash and Brow Studio

Elizabeth Uribe, owner of Wow Lash & Brow Studio, came to Valley Sierra SBDC in November 2021 to get more guidance on how to start her own cosmetology business. Elizabeth at the time was renting a space within a beauty salon to provide eyebrow and lash services. Elizabeth had a dream of purchasing a location and opening her own business. However, she needed more guidance on the requirements or permits, licensing, and creating a business plan.

Elizabeth heard about a Business Startup workshop that Valley Sierra SBDC was hosting in December 2021. She attended the workshop and was eager to learn more about starting her own business. She immediately got connected with our consultant Devan Costa, in which she assisted Elizabeth with creating a business plan, strategizing on the business structure and creating job positions. 

Over the past months, Elizabeth has been working with Valley Sierra SBDC consultant, Devan Costa, towards the launch of a brick and mortar business! Elizabeth purchased a location in Riverbank, remodeled the whole interior, and purchased new equipment. Elizabeth also worked with Valley Sierra SBDC consultant, Amy Porter, to gain assistance with her accounting system. Together, they finalized her QuickBooks system last month. Elizabeth had her ribbon cutting on May 26, 2022 and has hired to employees. There’s no doubt Elizabeth has accomplished her dream!


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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.