Opened in January 2018, Krazy Rolls in Modesto, CA, specializes in gourmet cinnamon rolls, hand-crafted in small batches and baked fresh daily on the premises. Customers can choose from a wide array of delicious toppings to create the perfect roll.
Entrepreneurs and co-owners Adalberto Vega and Sandra Avila started Krazy Rolls in late 2017 with a clear mission: to make the best-tasting cinnamon rolls possible. Vega is an experienced baker, and Avila had managed a Cinnabon. They combined their knowledge to launch a shop where people could enjoy freshly-baked rolls. Vega focuses on sales and marketing, and recipe enhancements; Avila manages the store.
As Vega looked for new ways to build the business, he contacted the Valley Sierra Small Business Development Center for consulting assistance in HR, marketing and financing, and has worked with a team of four expert consultants to develop an HR employee handbook, obtain financing for further growth, create a cutsomer-centric website, and prepare and implement a marketing strategy.