Valley Sierra SBDCServing Mariposa, Merced, Stanislaus, and Tuolumne Counties
Helping Your Business Start, Grow and Succeed

Our team members are committed to making a difference for small businesses like yours. 

Our expert consultants are passionate about helping businesses succeed. They bring extensive hands-on business experience to each client situation, ensuring you receive practical “real world” advice that can be applied to daily operations. Consultants’ expertise covers all key business areas, and they will work closely with you to develop productive solutions.

Our staff will make every effort to assist you. They can answer questions, arrange meetings with consultants, and help with signing up for classes.


Katy Winders


Jennifer Butler

Program Specialist - Merced Office

Diana Gonzalez

Administrative Assistant - Merced Office

Peni Hogwood

Administrative Assistant - Modesto Office


Roni Borrego

General Business

Tom Bruce

Hospitality & Operations Analysis

Chris Carroll

Website Development and General Business

Steve Cassady

General Business and Strategic Planning

Mary Castillo

Finance & Business

Jessica Chang-Irish

Video Communications & Production

Dan Conrad

Finance & Management

Tom Cordeiro

Accounting & Business Management

Eric Davis

Hospitality & Operations Analysis

Reed Dickey

New Technologies & Financial Management

Cheryl Dodge

Product Planning & Development

Tim Douglas

Accounting & Finance

Greg Falken

Website Design

Ze Ferreira

Organizational Behavior & Angel Investing

Tisha Blackwood Freitas

Strategic Planning & Market Research

Jennifer Hawks

QuickBooks & Budgeting

James Homer

Accounting & Business Management

Mark Jackson

Marketing & Funding

Stephen Keyzers

Human Resources

Erik Lehmann

Customer Development & Sales Coaching

Rhonda Lowe

General Business & Marketing

Ryan McCormick

Business Development & Sales

Robert McDonald

Strategic Planning & Operations

John Misiak

Finance & Business Planning

Dennis Murphy

Finance & Operations

Claudia Newcorn

General Business, Marketing & Research

Katherine Ogilvie

General Business & Marketing

John Paoluccio

Engineering Design & Inventions

David Parker

General Business

Tiffany Phillips

Social Media & Marketing

Terri Pittman

QuickBooks & Record-keeping

Amy Porter

QuickBooks & Accounting

Esau Rangel

Operations & Sales

Favian Rodriguez

Accounting & Lending

John Rowell

Business Start-Ups

Rachel Sweitzer

Market Research & Branding

Daniel Swenson

General Business & Financial Analysis

Pamela Toconis

Human Resources & Organizational Behavior

Octavio Valencia

Business Start-Ups

Hub Walsh

General Business

Susan Walsh

General Business & Strategic Planning

Howard White

Finance, Operations & Strategic Planning
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.